I help businesses grow with Google & Meta Ads that turn clicks into customers.

Managed the launch and ongoing optimisation of Google Ads for a private dental practice focused on dental implants across South East England. In the first three months, the campaign generated 67 enquiries at £51.52 CPL from £3,492 ad spend. Conversions included contact form submissions, phone calls and booking system submissions. Lead quality is reviewed against the client’s tracking sheet to improve enquiry relevance over time.

I launched and managed a Google Ads campaign for a UK family law firm targeting a city and the surrounding areas. In the first full month, the campaign generated 18 enquiries through a combination of lead form submissions and phone calls at an average £42.14 cost per lead from £758.48 in ad spend. The client attributed over £10,000 in revenue to these enquiries, delivering a strong return on investment and providing a solid foundation for further growth.

I manage Google Ads for a UK based accommodation business, focusing primarily on high intent Search campaigns. Conversions include direct calls from ads, website calls, contact form submissions, booking enquiries, and owner enquiries for management support.

The campaign has generated 34 valuable conversions from £1,830 in ad spend at an average cost per conversion of £53.96, while delivering over 202,000 impressions through targeted keyword strategy, ad testing, search term refinement, and bid optimisation.

For this client this involved managing Google Ads for a custom vehicle conversion company offering projects valued up to £15,000. The goal was to generate high-quality leads within a specific regional area.

Through precise keyword targeting, ad copy testing, and ongoing bid optimisation, the Search campaign delivered 153 conversions at an average cost per lead of £19.83 from £3,034 in ad spend.

The account was structured around high-intent keywords and an optimised landing page experience to attract serious enquiries, resulting in high-quality leads.

This client involved managing Google Ads for a B2B e-commerce company looking to scale sales profitably. The goal was to increase return on ad spend (ROAS).

By restructuring campaigns and refining keyword intent to B2B, the account generated a 1173% ROAS, with £10.2K ad spend returning £119K in revenue.

Performance was driven by clear campaign segmentation, ongoing search term optimisation, and audience-based bidding strategies.

Managed Google Ads for a psychotherapy practice transitioning from in person sessions to online counselling. With £411 ad spend, generated 11 qualified enquiries at £37.39 per lead and a 5.42% conversion rate. Clients retained at £100 to £140 per weekly session, creating strong recurring revenue through focused high intent targeting, disciplined budget management and conversion optimisation.